STARWARD WHISKY
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WE BUILT UPON THE SOLID FOUNDATION OF THE BRAND. EVOLVING IT FURTHER TO DISRUPT THE WHISKY LANDSCAPE.


A REFRESH TO MIMIC THE FORWARD THINKING, AND EVER EVOLVING NATURE OF THE PRODUCT ITSELF.


THEN WE USED THE NEW BRAND AND ART DIRECTION AND ELEVATED IT THROUGH UNPARALLELED PHYSICAL AND DIGITAL EXPERIENCES FOR THE CONSUMER.

SERVICES
Strategy
Campaign
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Experience Design
Spatial Design
Film
Photography


PARTNERS
Boom Studios (Build)
Jana Langhorst (Photography)
Wildebeest (Film)

WE TOOK A HOLISTIC APPROACH OF BALANCED, SENSORIAL, UNCONVENTIONAL AND RESTRAINED. THIS WAS THE ANCHOR IN ALL ART DIRECTION.


IT REFLECTS THE TONE AND MOOD OF STARWARD BEYOND 2020.


WE DEVELOPED A VISUAL STORY OF STARWARD THAT IS BOTH EVOCATIVE AND APPROACHABLE. SHOWCASING THE INTRICATE DETAILS OF THE PROCESSES THAT PUT STARWARD AT THE FOREFRONT OF WHISKY MAKING. ONES THAT TRIGGER EMOTIVE RESPONSES, ENVELOPE THE BRAND IN INTRIGUE, AND JUXTAPOSE THE COMPETITOR’S OBVIOUS AND OVERTLY LITERAL APPROACH TO WHISKY.


THE INTENTION WAS TO DIFFERENTIATE AND SET APART FROM THE REST TO SHIFT THE PARADIGM OF WHAT DEFINES A WHISKY DRINKER TODAY.

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TYPEFACE

THE REFRESH WITH GT AMERICA TYPEFACE DREW FROM FEATURES OF THE EXISTING FONTS, BUT TO BE UNITED IN ONE CONTEMPORARY FAMILY. IT GIVES FLEXIBILITY FOR HOW, WHERE AND WHY IT WAS APPLIED.

A NEW WEBSITE DESIGN AND BUILD.

BRAND CONTENT

EVENT POP-UP BAR

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WE DESIGNED, ENGINEERED AND BUILT A DECONTRUCTABLE BAR THAT POPS UP AND POPS DOWN.


THE BAR IS MODULAR TO BE SCALEABLE TO THE SPACE IT NEEDS TO SHOW UP AT AND ALL FITS INTO ONE ROADCASE ON A PALETTE TO TRAVEL FROM CITY TO CITY.


MADE TO INCORPORATE PHYSICAL AND DIGITAL STORYTELLING WITH CONTENT THAT IS CREATED SPECIFIC TO THE POP-UP.


A PLACE TO DRINK WHISKY.

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