OFF-WHITE "THE TEN"
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A POP UP SPACE IN SYDNEY, AUSTRALIA BUILT TO CELEBRATE THE RELEASE OF NIKE INC. C/O OFF-WHITE “THE TEN” — “TEN ICONS RECONSTRUCTED”. THE EVENT PARTNERED WITH AUSTRALIAN RETAILER SUPPLY STORE TO BRING IT INTO LOCALITY, ATTRACTING LOYAL FANS AND THE CREATIVE DIRECTOR OF OFF-WHITE, VIRGIL ABLOH HIMSELF.

SERVICES

Strategy
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Experience Design
Spatial Design
Motion Graphics & Animation
Build & Execution
Programming & Management


PARTNERS
Boom Studios (Build)

THESE ARE THE TEN.
WE TOOK THESE AND BUILT A HOME FOR THEM.

WE SENT OUT POSTCARDS TO SUPPLY'S LOYAL CUSTOMERS. AND INVITED THEM TO JOIN US IN THE SPACE TO EXPLORE THE INSTALLATIONS. AND FOR A CUSTOMISATION WORKSHOP WITH VIRGIL.

HERE IS THE SPACE WE DESIGNED AND DELIVERED.

WE WERE LUCKY ENOUGH TO BE GRANTED THE KEYS TO THE SUPPLY POSTER ARCHIVES.
WE TURNED THEM INTO WALLPAPER.

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NIKE SAY THAT THE PRESTO IS "LIKE A TEE SHIRT FOR THE FOOT". SO, LIKE WE DID WITH THE POSTERS; WE HIT THE SUPPLY ARCHIVES. THIS TIME FOR THEIR VINTAGE SUPPLY TEES AND BUILD OUT THE DISPLAY.

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WE LOCALISED ALL INSTALLATIONS IN OUR SPACE.

CHOPPA WAS PLAYING ON THE TV'S AND WE HAD AUSTRALIA'S MOST FAMOUS BUSHRANGER AND OUTLAW OF ALL TIME NED KELLY SMOKING INCENSE.


HYPEBEAST CALLED IT THE BEST RETAIL POP-UP OF 2018.

AND HERE IS VIRGIL.