Space Between

THE AIR MAX 2090 CAMPAIGN. FOR NIKE AND JD SPORTS.

THE AIR MAX OF THE FUTURE, A SHOE THAT BECOMES MORE REFINED AND SIMPLIFIED OVER TIME, THAT ALLOW THE ICONIC ELEMENTS TO BE CELEBRATED.

SO WE CONCEPTUALISED WHAT THE FUTURE OF A NEWSSTAND WOULD LOOK LIKE TO HOUSE THE SNEAKER.

THE ICONIC IDENTIFIERS OF WHAT MAKES STREET NEWSSTAND UNIQUE IS THAT THEY DATE BUT THEY NEVER DATE.

SERVICES
Strategy
Campaign
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Experience Design
Spatial Design
Motion Graphics & Animation
Film
Photography
Copywriting
Build & Execution

PARTNERS
Boom Studios (Build)
Sam Wong (Photography + Film)

WE BUILT THE STAND TO SHOW THE VERY THING THAT MAKES A STAND RECOGNISABLE WHICH IS THE DERELICT-NESS OF IT AND THEN ADDED ON 70 YEARS OF A DESOLATE TO IT.

BY APPLYING THE AIR MAX CONCEPT TO THE NEWSSTAND AND FUSING THE PROGRESSIVE FUTURE WITH THE REGRESSIVE WE GOT A GLIMPSE OF WHAT THE YEAR 2090 MIGHT LOOK LIKE; NEW BUT OLD.

WHEN YOU PURCHASED FROM THE NEWSSTAND YOU WERE GIFTED A CUSTOM DESIGNED AIR MAX INSPIRED JEWELLERY AND ACCESSORIES PACK. RINGS, NECKLACE, ANKLET AND TYE-DYED SOCKS. AND REFRESHMENTS, CANDY BARS AND WATER.