Nike Presto 2021
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THE AIR PRESTO HAS A LONG AND WELL DOCUMENTED HISTORY.


LAUNCHED AT THE DAWN OF THE NEW MILLENNIUM – THE SYDNEY OLYMPICS AND BORN OUT OF NIKE’S ALPHA PROJECT , A PROGRAM DEVELOPED BY NIKE THAT FOCUSED ON BRINGING TO THE FORE THE MOST PROGRESSIVE AND TECHNOLOGICALLY ADVANCED FOOTWEAR PRODUCTS.


THROUGHOUT THE YEARS, NUMEROUS SPECIAL EDITIONS HAVE BEEN RELEASED, ALL WHILE MAINTAINING THE SHAPE THAT HAS BECOME SO ICONIC.


WE TOOK ALL OF THIS, DECONSTRUCTED IT TO THEN BUILD IT BACK UP.


NEO • TECH • SKELETAL. A TEE SHIRT FOR YOUR FEET.


SERVICES
Strategy
Campaign
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Digital Design
Experience Design
Motion Graphics & Animation
Copywriting
Programming & Management



PARTNERS
Sam Price (3D Artist)
Sound Smiths (Sound Design)

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PLAY
PAUSE
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