Huarache x Splendour XR 2021
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2021 MARKED THE FIRST YEAR OF SPLENDOUR XR MUSIC FESTIVAL, WHERE NIKE PACIFIC AND JD SPORTS WERE THE OFFICIAL PARTNERS. AND WE USED THIS MOMENT TO CELEBRATE THE LAUNCH OF THE HUARACHE. CREATING CYBER CARNIVAL OF FESTIVAL MOMENTS. THE MOMENTS AT A FESTIVAL THAT HUG YOU, LIKE HOW THE HUARACHE HUGS YOUR FEET.

SERVICES

Strategy
Campaign
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Digital Design
Experience Design
Sound Design
Motion Graphics & Animation
Copywriting
Programming & Management



PARTNERS
Serwah Attafuah (Artist)
Jennifer Loveless (Music)

HAVE YOU HUGGED YOUR FOOT TODAY? 
JD Huarache Splendour XR HERO 1 FEMALE
JD Huarache Splendour XR HERO 2 FEMALE
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SHE LIVES ON A BUOYANT CAMP OASIS.

JD Huarache Splendour XR HERO 1 MALE
JD Huarache Splendour XR HERO 2 MALE
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HE FLOATS ON A REVERBERATING PLATFORM OF NOISE.

AND THEY MEET IN THE FIELDS WHERE EVERYTHING THAT IS PEACE AND LOVE AND HUGS MERGES INTO ONE MINI HUARACHE WORLD.

THESE HUARACHE AVATARS WERE INDICATIVE OF A DIGITAL META FESTIVAL WORLD AND THE WAY YOU COULD GO TO SPLENDOUR XR.

SB Nike Huarache Mascot Design 014 03 Outline

FOR SPLENDOUR XR WE CREATED AN INTERACTIVE HUGGING HUARACHE, WHERE YOUR AVATAR COULD GET A HUG AND SHOP THE COLLECTION.

AND PEOPLE WHO ENGAGED WITH THE AVATARS AND ANSWERED THROWBACKS ON THE HUARACHE FRANCHISE WERE REWARDED WITH ACCESS TO THE FESTIVAL TO GIVE HUARACHE A HUG.