GIVE NIKE CAMPAIGN STRATEGY, ART DIRECTION, DESIGN AND PRODUCTION.
THE AIM WAS TO DRIVE SALES FOR THE FLEET OF NIKE STORES COMING INTO THE HOLIDAY PERIOD, HIGHLIGHTING THE LOCAL PRODUCT ASSORTMENT. FROM A NIKE GLOBAL STANDPOINT, LOCALISED CONTENT INITIATIVES ARE PUT UNDER THE MICROSCOPE.
WE DEVELOPED A UNIQUE AND INSPIRING CREATIVE DIRECTION TO GET THIS ACROSS THE LINE. FROM ART DIRECTION, PHOTOGRAPHY, STYLING, LOCATION AND TALENT SOURCING, TO DIGITAL AND IN-STORE EXECUTION, ACROSS WINDOWS AND ALL COMMS.
THE CREATIVE DIRECTION HIGHLIGHTED THE NIKE SPORTSWEAR CATEGORY AND AUTHENTIC TO THE CATEGORY, SHOWCASED STREET STYLE INSPIRED BY SPORT.
SHOT, DESIGNED AND BUILT FOR NIKE STORES.
SERVICES
Strategy
Campaign
Creative Direction
Art Direction
Branding & Identity
Graphic Design
Spatial Design
Photography
Build & Execution
PARTNERS
Georges Antoni (Photographer)
WE DELIVERED 33 FINAL IMAGES FOR
WINDOWS, OOH, ADVERTORIAL AND SOCIAL MEDIA CAMPAIGNS
OUR STORE WINDOW AND ENGAGE ZONE CONCEPTS.