NIKE TN 2021

FOR AIR MAX DAY, FOOT LOCKER LAUNCHED AN EXCLUSIVE COLLECTION OF TN BRANDED PRODUCTS FOR THE LADS AND LASSES.


SERVICES

Strategy
Campaign
Creative Direction
Art Direction
Graphic Design
Digital Design
UX Design
Experience Design
Motion Graphics & Animation
Copywriting
Programming & Management



PARTNERS
Tundra

Tn Unlock Web SS

TO PROMOTE THE COLLECTION, WE PLAYED OFF THE ICONIC EARLY 00’S LOW-FI VIDEO GAME AESTHETICS THAT THROW BACK TO THE BIRTH ERA OF THE SHOE.

SHOWCASING THE APPAREL IN A CUSTOMISATION STYLE SETTING.

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A DIGITAL TUNED LAND FOR EVERYONE.

BUT THE TN HEADS WHO ANSWERED AT ONE HUNDRED AND ALSO THE QUICKEST, WERE THE ONES WHO COPPED THE COLLECTION.

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CHRIS MCDOWELL: "ONE EVENING, IT WAS TURNING TO DUSK, SO THE VERY BLUE SKY WAS STARTING TO FADE TO DARK BLUE, AND THE PALM TREES WERE BLOWING IN THE WIND"